Birth Control Redesign:
Spring 2023
In a design theory class, exploring the human experience and its relation to design, we were tasked with redesigning or improving a product. I chose to focus on birth control and its packaging. Many women face stigma surrounding this topic, leading to a lack of information and improper use. Currently, the packaging often fails to present instructions clearly, which creates barriers to the effective use of the medication. My redesign aims to enhance simplicity and improve the user experience by making it easier to understand how to take the medication correctly.
In addition to the redesign of the pill-holding component of the packaging, in my redesign, there would be a small card that slides into the case of the pills with the details of what to do if one or more pills are missed. Currently, the instructions for what to do if a pill or more is missing are hidden in the giant paper that has all the warnings and instructions for the medication. This page is very large and has extremely small text. Furthermore, the explanation for what to do is convoluted and full of lots of jargon. Taking inspiration from CVS pill bottle labeling redesigns, the small card I designed to slip into the case lays out what to do depending on the conditions of when and how many pills were missed. Each week is color-coded to the card to help indicate where to look for information on what to do. These colors not only distinguish each week from one another but each color represents the risk of pregnancy if a pill is missed. Starting with green then yellow to red in most riskiness and blue being neutral as it's during the week of dummy pills. The instruction in each section also removes jargon and uses simple words and directions to inform users what to do for each scenario.
These two redesigned pieces for birth control packaging create cohesiveness between taking the pill and being informed on how to correctly take it. Using colors and clear build text, this design helps tackle the problem of properly taking the pill and knowing what to do if a pill is missed.
Read the full article here.
I wanted to redesign the packaging of birth control pills to be clearer on how they should be taken and what to do when a pill is missed. Looking at the physical packaging that holds the pills, it is currently unclear in what order they should be taken. While there are small arrowheads pointing in the direction of the order to take each pill, they are often overlooked due to their size. In addition to the small arrows on current packaging, there are often the days of the weeks marked out as well as small text labeling the weeks of each section of pills. While these labels may help, they are easily not seen due to the small size of the text on the packaging. In my redesign of the packaging, each row of pills is marked with a color larger arrow that goes all 7 pills for the week to help signify each week of pills and the order to take them in. The calendar-like format is preserved but made more apparent with larger text and having pills boxed off like how each day in a month-long calendar would appear. These new edits to the packaging create a clearer visual order to take the pill that does not require one to read the small text.